News: The Amazing Spider-Man London Preview And New Trailer

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A brand new trailer for Marc Webb’s The Amazing Spider-Man, Sony Picture’s upcoming reboot of the Spider-Man franchise, debuted around the world last night with a well-orchestrated publicity mob to propel this semi-event to the front pages of the movie and geek press. But is it worth a headline? Fear not, feckless film fan, we were there to get the skinny on Spidey’s new threads…

The event itself was advertised guerilla-style with projectors lighting up the sides of buildings with the new glowing red Spider-man logo. Eagle-eyed fans who spotted these were given a web address to visit and claim their free ticket to the preview event.

Attendees in Leicester Square queued for over two hours last night, all the while having to watch with bitter, frozen eyes as press, media and ‘friends’ were whisked straight to the front of the queue.

Inside the cinema it became apparent that this was going to be ever-so-slightly more than just a preview of the new trailer, with professional cameras and lighting rigged up around the room and sweaty, panic-stricken runners dashing hither and yon.

At 8pm our host (I forget his name. Chris?) welcomed us all before handing over via live-link to LA where director Marc Webb said a few words before handing over to Rio de Janeiro where Emma Stone, who performs the role of Gwen Stacy in the film, smiled and giggled nervously as producer Avi Arad, who appeared to have been hitting the hotel mini-bar all day, rambled on about Emma ‘being in my ride’. We in London were then the featured guests as Rhys Ifans, who plays the movie’s villain The Lizard, popped out to say hello before finally handing over to New York where a refreshingly articulate Andrew Garfield said hi and thanked the fans for turning out for the preview.

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It was at this point that the new international trailer rolled and yes, it was in 3D. But, as Webb was keen to stress, the entire film has been shot in 3D, not put through the post-production 3D mangler and I can honestly say that the effect was instantly engaging and effective.

The trailer itself gives a surprising amount of exposure to the Lizard as well as the rest of the incredible supporting cast, including Martin Sheen and Sally Field, as Parker’s Uncle Ben and Aunt May, and Dennis Leary as Captain Stacy.

Following the trailer, which we could just have easily have waited until this morning to watch online, we were then treated to an 8-minute sizzle reel that gave us a much meatier look at the principal characters in action, as well as a few unfinished action shots that still had the wire-harness visible that propels Spidey through the air.

The trailer, after so much build-up was great, but the sizzle reel really sold the ensemble. Sony have gone to pains to stress the difference between the new film and the previous films and they know they’re gonna have to campaign to get certain segments of their target audience to cough up for movie tickets.

Full disclosure; I’ve been largely indifferent to Amazing Spider-Man news all the time it’s been in development. I couldn’t care either way. In all honesty, I couldn’t stand Tobey Maguire in the role and Kirsten Dunst has all the emotional relatability of an Andrews Antacid indigestion tablet. The only enjoyment I got was from the far too infrequent bouts of Spidey-costumed action.

Having now seen a full couple of scenes from the film itself I am completely won over by Andrew Garfield’s Peter Parker. He’s created a charming, awkward rebel without a hint of committee-designed youth appeal, that you can root for as much as you’re rooting for Spider-Man. The same goes for every other member of this pitch-perfect cast.

I’m now seriously looking forward to The Amazing Spider-Man being a solid part of one of the best years for Superhero Movies in recent memory, with both The Avengers and The Dark Knight Rises shaping up to deliver in spades when they hit this Summer.

Jury’s still out on Ghost Rider: Spirit of Vengeance.

What do you think of Spidery’s new trailer? Did you get to one of the preview events? Do you like my souvenir Spider-Man tee? Write back below.

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The Amazing Spider-Man crawls onto UK cinema screens from the 4th July.

More Amazing Spider-Man News:

The Amazing Spider-Man’s The Lizard Leaked?

High Res Shots Of Emma Stone’s Gwen Stacy From The Amazing Spider-Man

The Amazing Spider-Man Promo Pics

Super Fantastic The Amazing Spider-Man Banners!

New The Amazing Spider-Man Poster Promises An Untold Story

Pics Of The Amazing Spider-Man Reshoot In New York

Feature: The Amazing Spider-Man

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